Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques
Expert Facebook advertising techniques you won’t find anywhereelse!
Facebook has exploded to a community of more than half a billionpeople around the world, making it a deliciously fertile playgroundfor marketers on the cutting edge. Whether you want to leverageFacebook Ads to generate “Likes,” promote events, sell products,market applications, deploy next-gen PR, ,this unique guide is theultimate resource on Facebook’s wildly successful pay-per-clickadvertising platform. Featuring clever workarounds, unprecedentedtricks, and little-known tips for triumphant Facebook advertising,it’s a must-have on the online marketer’s bookshelf.Facebook advertising expert Marty Weintraub shares undocumentedhow-to advice on everything from targeting methods, advancedadvertising techniques, writing compelling ads, launching acampaign, monitoring and optimizing campaigns, and tons more.
Killer Facebook Ads serves up immediately actionable tips &tactics that span the gambit.
Learn what Facebook ads are good for, how to set goals,and communicate clear objectives to your boss and stakeholders.
- Master highly focused demographic targeting on Facebook’ssocial graph. Zero in on relevant customers now.
- Get extraordinary advice for using each available adelement—headline, body text, images, logos, etc.—formaximum effect
- How to launch a Facebook advertising campaign and crucialmonitoring and optimizing techniques
- Essential metrics and reporting considerations
- Captivating case studies drawn from the author’s extensiveFacebook advertising experience, highlighting lessons fromchallenges and successes
- Tasty bonus: a robust targeting appendix jam-packed withamazing targeting combos
Packed with hands-on tutorials and expert-level techniquesand tactics for executing an effective advertising campaign, thisone-of-a-kind book is sure to help you develop, implement, measure,and maintain successful Facebook ad campaigns.
