Social Media Marketing: An Hour a Day
Updated with 100 pages of new content, this edition is betterthan ever
In the newest edition of his top-selling book, social mediaexpert Dave Evans bypasses theory to provide you with practical,hands-on advice on developing, implementing, and measuring socialmedia marketing campaigns. In what can be an overwhelming topic, hedemystifies the jargon, dispels the myths, and helps you develop aneffective, day-by-day plan.
Revised and updated with more than 100 pages of new material onall the latest developments, Evans includes new and updatedcoverage on Facebook, Twitter, and Google+; the latest on listeningand analytics platforms; how to incorporate mobile andlocation-based services like Foursquare and Gowalla into your plan;and more.
- Helps marketers, advertisers, and small business owners quicklydevelop effective, practical approaches to social media marketingcampaigns
- Highlights the latest you should know about Facebook, Twitter,and Google+; as well as mobile- and location-based services such asFoursquare and Gowalla
- Shows you how to track and measure results and integrate thatinformation into your overall marketing plan
- Features case studies, step-by-step instructions, and hands-ontutorials
If you’ve been seeking ways to break down social media marketinginto tasks you can handle and campaigns that deliver, this is thebook you need.
Social Media Marketing My lukewarm review could be a result of my inaccurate expectations. However, I was looking for more of a how-to guide and this book is a strong textbook. What that means is that instead of being a step by step, hour a day program to run a social media marketing campaign, this book describes the process, shows you what is out there, gives you some good questions to ask yourself about your marketing program . . . and then you are on your own. If you are looking for a guided tour of the social…
September 18th, 2018 at 6:56 amGreat Social Media How To Broken into Bite Sized Pieces This book is broken into bite sized pieces which allows you to put yourself on a self-paced course of social media. The author does a great job in the first chapter of sharing the evolution of television advertising and how it morphed into what we now know today as social media. This is an all -encompassing book that any person or company can use to roll out a full marketing plan and how to incorporate traditional media marketing, print marketing and social media. It teaches you how to track…
September 18th, 2018 at 6:57 am
September 18th, 2018 at 7:07 am