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25 Sep

The Marketing Book, 2019 Edition: A Marketing Plan for Your Business Made Easy via Think/Do / Measure

Marketing made easy – step-by-step to a marketing plan for your business! The 2019 updated edition.

A practical marketing audiobook by Jason McDonald of Stanford Continuing Studies.

Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then The Marketing Book is the audiobook for you. This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing. 

Each chapter teaches a marketing task by first explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what’s working (and what’s not) to do it better over time. 

Marketing is harder than it looks, so this is one of the best audiobooks on marketing, breaking marketing down into the five key activities of marketing explained step-by-step:  

  • Define what it is you sell that they want. 
  • Build your brand. 
  • Make yourself easy to find. 
  • Create compelling content. 
  • Think and deploy; that is, promote your brand across digital and non-digital channels. 

One of the best marketing guides of 2018 for beginners and experts alike.

  • Authored by a successful practitioner of digital marketing, Jason McDonald. Just Google “SEO Expert Bay Area” or “SEO Expert Witness”. He’s there at the top!
  • Stanford University – used by Dr. McDonald in his courses, both online and on campus, at Stanford University’s Continuing Studies.
  • An easy-to-follow method – written in plain English for mere mortals. Learn how to do marketing step-by-step.
  • Got questions? Just Google “Jason McDonald” and send a quick email or call. Mention The Marketing Book.

This entry was posted on Tuesday, September 25th, 2018 at 10:56 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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2 Responses to “The Marketing Book, 2019 Edition: A Marketing Plan for Your Business Made Easy via Think/Do / Measure”

  1. 1
    R. Smith Says:

    If you are familiar with this author, you don’t a review – Just Buy it!! Of course, that’s right. If you are familiar with the writings and teachings of Professor McDonald, then you already KNOW this book is worth much more than the posted price. Thirty-Two information-packed chapters.I have been following his works and online seminars for several years now. It started when I was in need of a marketing guru for my online music and book publishing business. I have reviewed MANY books in this field, and I hate to say it, but many earn only one star or…

    September 25th, 2018 at 11:10 am
  2. 2
    Christina Says:

    The Holy Grail Marketing Guide I’ve worked in marketing for over 10 years now and I can honestly say McDonald’s book is an invaluable tool. I found it a good refresher for me personally, but I definitely think a business just starting off will find it akin to the Holy Grail of marketing. It’s really good! Not only is the author personable and the writing easy-to-understand, but he draws from several real-world examples to show you the ins and outs of marketing. You will learn how to understand your clients as people and…

    September 25th, 2018 at 11:33 am