Bryan Hess, EzineArticles.com Basic Author

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25 Oct

Social Media and Mobile Marketing Strategy

Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.

24 Oct

Online Marketing for Hotels: The Hotel’s guide to generating more direct bookings

IF YOU WANT TO INCREASE YOUR HOTEL’S ONLINE BOOKINGS – THIS IS THE BOOK FOR YOU! Not enough direct bookings!? Learn how your hotel can generate significantly more reservations. This easy-to-use guide will take you through the steps needed to generate more direct bookings. It’s a MUST read for any hotel marketer, hotel owner, hotel revenue manager or hotel general manager looking to increase bookings made on their hotel website. Here’s what you’ll learn: How to approach online marketing for Hotels How to use the following key concepts to improve your online strategy -Seasonality -Target audience -User behavior How to create an effective marketing plan for hotels How to effectively execute that marketing plan How to improve your hotel website “bookability” Optimize your website following latest the industry’s trends How to manage online marketing campaigns effectively -Google Adwords for hotels -Display marketing for hotels -Facebook paid ads for hotels -Email marketing for hotels How to overcome the main challenges that hotels face -Reducing OTA dependency -Increasing occupancy rates -Increase mobile bookings and production Understand all the online marketing vocabulary

24 Oct

The 8 Pillars of Social Media Marketing in 2018: Learn How to Transform Your Online Marketing Strategy

Master social media marketing, and you master the game. 

Eighty-one percent of the population of the US actively uses social media. That is a captive audience of more than 250 million people in the US alone. Now, almost half the world is on social media in some form. 

Never in the history of the world have people been more accessible. Never have you had more ability to zero in on your target market (no matter how small of a niche they are), find them, and market to them. However, the competition has never been greater. You no longer need a huge advertising budget to reach a lot of people. Nearly anyone with an Internet connection has that ability now. 

However, very few people know how to do social media marketing effectively. This is where you can crush your competition no matter how big their advertising budgets are. 

But with so many diverse platforms and so many conflicting opinions on best approaches, how are you to make sense of it all? 

What makes this audiobook different? 

  • Completely modern and up-to-date for 2018: So many social media marketing titles are now outdated with the crazy amount of change that has happened even just in the past five years
  • Practical and Tactical: You will be shown concrete strategies and examples to help you make the most out of every platform and every tool
  • Down to earth: This is not a super technical SEO or programming audiobook. This audiobook is in plain language and doesn’t overcomplicate things
  • Comprehensive: We cover all the major platforms you can use and how to use them differently while still streamlining your marketing efforts 

Don’t make the mistake so many other companies make where they just plaster the same material and the same message on every social media platform without thought or finesse. This audiobook will teach you how to master each platform and custom tailor your marketing approach to each platform while still keeping a consistent, streamlined branding message. 

23 Oct

HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)

Most company’s change initiatives fail. Yours don’t have to.

If you read nothing else on change management, read these 10 articles (featuring “Leading Change,” by John P. Kotter). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.

HBR’s 10 Must Reads on Change Management will inspire you to:

  • Lead change through eight critical stages
  • Establish a sense of urgency
  • Overcome addiction to the status quo
  • Mobilize commitment
  • Silence naysayers
  • Minimize the pain of change
  • Concentrate resources
  • Motivate change when business is good

This collection of best-selling articles includes: featured article “Leading Change: Why Transformation Efforts Fail” by John P. Kotter, “Change Through Persuasion,” “Leading Change When Business Is Good: An Interview with Samuel J. Palmisano,” “Radical Change, the Quiet Way,” “Tipping Point Leadership,” “A Survival Guide for Leaders,” “The Real Reason People Won’t Change,” “Cracking the Code of Change,” “The Hard Side of Change Management,” and “Why Change Programs Don’t Produce Change.”

23 Oct

What is Instagram Marketing?

23 Oct

Out of the Box Owl: Not Your Basic Pitch Marketing!

Out of the Box Owl isn’t your average Social Media Marketing book for Realtors: Mary Shannon Moore has expertly crafted something that will forever change the way people build and expand their businesses by leveraging the power that social networking provides. 

After 12 years of dedication and millions of dollars worth of profitable investments, Moore has revealed her proven marketing plan that guided her to becoming one of the leading realtors in Southwest Florida. She has fine-tuned the exact strategies she used to build a massively successful brokerage in one of the most competitive markets in the world, and laid them out for you to take full advantage of. 

Moore went above and beyond with Out of the Box Owl. Every chapter is simply packed with value, including step-by-step instructions on how to implement online strategies that you can utilize to grow your business immediately. From choosing the most effective social media platforms for your business, to lead generation and converting your leads to sales at a rate you never thought was possible, everything is included for you to succeed. Here’s a few more of the specific topics covered: 

  • Building your Brand and Business 
  • Networking and Building Relationships 
  • How to Reach Customers Far and Wide
  • How to Minimize Advertizing Cost 
  • How to Boost Sales through Engagement 
  • How to Enhance your Search Engine Ranking & Website Traffic 

This book was written to help you develop an excellent understanding of online marketing, and give you the tools needed to act on the limitless opportunities that social media provides. You will learn what it takes in order to build a highly lucrative business that will truly stand the test of time, and how to take advantage of social media to develop profitable win-win relationships. It is important to note that the principles and techniques taught in this book are not exclusive to real estate; they’re proven tactics that any entrepreneur can apply to grow their business. 

Out of the Box Owl will provide everything you need to know in order to execute on strategic online marketing techniques for your real estate ventures, and will guide you through the process of choosing your one most effective channel to start building. Remember, building a loyal client list is a marathon, not a sprint. Give yourself time to become consistent with your online marketing strategy, and start now!

                                   Some Reviews
       
  • “This book surpasses even my expectations,” Marsha Jones
  • “This book is exactly what I needed to shift my real estate business the way I had envisioned,” Ana dos-Santos
  • “I can’t put this book down. It is so on point for the age of digital marketing for realtors,” Diane

22 Oct

Software Video Learn AFFILIATE MARKETING Training DVD Sale 60% Off training video tutorials DVD Over 6 Hours of Video Training

Affiliate Makerting training video movies what you will learn:
The Basics.
1. What is Affiliate Marketing
2. Benefits of Affiliate Marketing
3. Concepts Concerning Affiliate Marketing
4. Planning the Website
5. Searching for Your Niche
6. Choosing Your Niche
Researching Your Interest.
7. Good or Bad Product
8. Researching Your Competition
9. Starting a Affiliate Business
10. Check the Ad Copy
Getting Domain Name.
11. Selecting the Domain Name
12. Buy the Ideal Domain Name
13. Connect the Domain to Your Hosting
Editing and Creating the Website.
14. Using WordPress For Affiliates
15. WordPress Admin
16. Four Types of Posts
19. Creating the About Us Page
21. Affiliate Website Outline
Using Plugins.
23. Finding “Related” Plugins
25. Stop Spam Plugin
26. Speed Up Website Plugin
27. Contact Us Plugin
28. Statpress Plugin
29. Using plugins for extra optimization
On-site SEO.
30. Niches and SEO
31. Injecting keywords into WordPress
32. Finding High Traffic Keywords
33. Use SEO Plugins
34. Understanding Internal Linking
35. Understanding External Linking
Using Media to Create a Impact.
36. Using Photos
37. Using Videos
Time for Off-Site SEO.
38. Gain Incoming Links
39. Guest Blogging
40. Article Submission
41. Forum Posting
42. Avoid Microsites
43. Using Videos
44. Social Media
Choosing Your Affiliate Network.
47. Affiliate Networks
48. Choosing the Affiliate Network
49. Searching for Products and Merchants
50. Using Ebay
51. Using Amazon
45. Multiple Affiliate Neworks at Once
46. 5 Mistakes to Avoid
Building Up your Website.
47. Building a Affiliate Website
49. Promoting Without a website

Product Features

  • Learn fast save time, Professional Trainer
  • Play, pause, rewind and repeat the training videos as needed
  • Visual training tutorials videos NO READING
  • Step by Step Learn on Windows MAC all devices
  • High resolution training movies

22 Oct

3 Months to No.1: The “No-Nonsense” SEO Playbook for Getting Your Website Found on Google

“What Can You Expect From This Book?”

Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook.


“NEW Release. Not an Update or Revision. New


Is This You?

  • Total SEO Virgin?
  • Entrepreneur?
  • Business or Blog Owner with Big Plans?

Or Perhaps THIS is You…

  • Mom & Pop store owner
  • Hard worker in need of technical knowledge
  • Frustrated Google AdWords spender
  • SEO professional looking for time-saving hacks
  • Affiliate marketer
  • SEO forum & blog reader in need of some structure

…If So, This Book Was Written For You


“Features FREE Video Series + SEO Blueprint”


What Does This Book Deliver?

Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist. If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, ‘3 Months to No.1’ will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to…

  • Discover SEO’s greatest secret – that it isn’t rocket science!
  • Save $1000s by doing SEO yourself, or with your in-house team
  • Filter profitable traffic to your site
  • Learn what on earth to do with your social media
  • Effectively direct and monitor people doing SEO for you
  • Gain the industry knowledge to call out anyone full of ‘BS’

Who is Will Coombe?

Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘airline’, to ‘online’; and how you too can leverage his years of experience getting clients’ websites to the very top of Google. He may have hung up his wings, but Will’s years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in ‘3 Months to No.1’.


“Learn. Take Action. Get Results.”


A Carefully Curated SEO Guide for 2018 Onwards

This book doesn’t hold ‘secrets’ you can’t find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. ‘3 Months to No.1’ finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all.


“How High Will Your Revenue Go in 12 Weeks?”


You’ll Discover…

• Online marketing 101 • Personal advice for your business • How to uncover money-making keywords • Configuring WordPress for SEO success • How to nail the technical elements • How to win links • A crash course in content marketing • Social media account use (finally!) • SEO if you’re a local business • eCommerce SEO (inc. Shopify, Magento, & WooCommerce) • Google penalty diagnosis & avoidance • Why it’s quicker to go ‘white hat’ and not try to cheat Google • + more…


“Grab a Copy Now…”


22 Oct

Nixplay Seed 10 Inch WiFi Cloud Digital Photo Frame with IPS Display, iPhone & Android App, iOS Video Playback, Free 10GB Online Storage, Alexa Integration and Hu-Motion Sensor – Mango (W10A)

Love photos and sharing them?
The Nixplay WiFi Cloud Photo Frame gives you control over your photos and power to share them where you want. Place the frame in your loved one’s home and easily email photos for instant display from anywhere in the world, anytime.

FREE Nixplay Cloud Account
Create your FREE Nixplay Cloud Account that you can access from any computer or tablet. Access all your photos on Facebook, Instagram, Dropbox, Flickr & Google Photos or upload them securely to Nixplay online cloud storage. It’s simple and easy to use. Sync up to 5 frames and enjoy 10 GB of photo storage (Plus Account: 10 frames, 30 GB of storage, additional storage options). Create photo playlists and personalise photos with captions!

Share to Multiple frames
Share your photos to multiple frames, for home, work, mom and your grandparents anywhere in the world. Create & update different photo playlists easily and choose which frame displays each playlist, or send multiple playlists to each frame! You have complete control.

Hu-Motion Sensor
For ultimate convenience, the frame also comes with our ‘Hu-Motion’ Sensor that turns the frame on when you enter the room and off when you leave the room!

Why Nixplay?
Nixplay/NIX is the leading brand in digital photo frames globally. With 7 years experience, a dedicated customer service team and focus on the development of new services and features, we are committed to delivering high quality frames and services that allow you to share and display digital memories in a sophisticated way year after year. We give you a full 1 Year Part’s & Labor Warranty at the time of purchase and are ready to assist you in any way.

Product Features

  • High Resolution photo viewing experience: 9.7 Inch IPS Display, 350cd/m2 Brightness, 1024×768 HD Screen Resolution, 4:3 Aspect Ratio coupled with a Hu-Motion Sensor so that you never have to worry about turning the frame on or off.
  • Designed to fit stylishly anywhere at home or office: The power cord is flexible and acts as a frame stand allowing for adjustable viewing angle in either portrait or landscape mode. Comes with a small remote to control the frame settings or simply turn your smartphone into a remote by using the Nixplay Mobile App.
  • No more memory sticks or cards: 8GB internal memory storage for displaying photos when the frame is offline, along with 10GB free online cloud storage to keep your photos safe and secure.
  • The perfect gift to bring a smile to loved ones: Capture moments and display them instantly using the Nixplay Mobile App for iPhone & Android or email them directly to the Nixplay Seed Frame. Remotely view and manage the photos on your frame using the Nixplay Mobile or Web App.
  • All your photos in one place: Access all your favorite photos on Facebook, Instagram, Dropbox, Flickr & Google Photos or upload new ones to create dedicated playlists on the safe and secure free Nixplay Web App. Allow friends and family to share photos to the Nixplay Wi-Fi Frame from anywhere in the world.

22 Oct

Make Money Online With Cannabis Stocks: Learn This Basic Strategy and Build Wealth With Cannabis Stocks Today

Are You Ready to Make Easy Money in Weed?

Laws are changing fast and so is the stock market. Cannabis is the up and coming industry that will change lives, and now is your chance to take advantage of this revolution and have your financial breakthrough! This carefully written guide will give you all the tips and expertise you need to Make Money Online with Cannabis Stocks. No need to pay $3500 for a seminar or course because you have the information you need in this book. After reading this cannabis guide you will have the knowledge and confidence you’ll need to take action and make money! In the book you will learn:

How to Get Started

How to Pick and Evaluate The Right Pot Stocks

The Most Important Rules to Consider

The Top 10 Canadian and US Stocks PLUS 30 Extras 

…and so much more! Mickey Dee will show you his own simple strategy that has made him and others, hundreds of thousands trading in the market. Click “Add To Cart” And Get Started Today!