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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

• Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
• Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future
• Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share
• Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour
• Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold 

Product Features

• Wiley-Blackwell

The ultimate toolkit to build your online business empire. Two manuscripts in one!

Audiobook one: The 8 Pillars of Social Media Marketing

Never in the history of the world have people been more accessible. Never have you had more ability to zero in on your target market (no matter how small of a niche they are), find them, and market to them. 

However, the competition has never been greater. You no longer need a huge advertising budget to reach a lot of people. Nearly anyone with an Internet connection has that ability now. However, very few people know how to do social media marketing effectively. This is where you can crush your competition no matter how big their advertising budgets are.

What makes this audiobook different?

• Completely modern and up-to-date: So many social media marketing guides are now outdated with the crazy amount of change that has happened even just in the past five years
• Practical and tactical: You will be shown concrete strategies and examples to help you make the most out of every platform and every tool
• Down to earth: This is not a super technical SEO or programming guide. This audiobook is in plain language and doesn’t overcomplicate things
• Comprehensive: We cover all the major platforms you can use and how to use them differently while still streamlining your marketing efforts

Platforms you will become an expert in:

• Facebook
• Facebook ads
• YouTube
• Instagram
• Twitter
• Pinterest, LinkedIn, Tumblr, Google+, and so much more! 

Audiobook two: The 12 Best Ways to Make Money Online

The rise of the Internet and online business has created limitless potential. Now anyone can quit his or her job and start making money online to fund the life of freedom of which most people only dream. You don’t have to wait until retirement.

This audiobook will teach you the 12 best methods for making money online. These 12 methods have the following characteristics:

• They’re easy for anyone to start doing, with or without experience
• They don’t require much start-up capital. You won’t need to do fundraising or find investors
• They’re easy to scale from small to large
• They can become highly profitable

You will learn about things like:

• Amazon FBA, Merch by Amazon, Amazon KDP
• Investment opportunities like: crypto, ICOs, Forex, etc. 
• Online service models like: freelancing, consulting, etc. 
• Content models like affiliate marketing and blogging
• Product-based business like FBA and dropshipping
• And so much more

We focus on helping you get started, find your niche, and build a viable and reliable income out of each of these methods.

Internet Marketing Start to Finish

A breakthrough system for attracting more customers on the Internet

Internet marketing is the fastest, most efficient way to attract profitable new customers—if you run it strategically and systematically. This book shows you how. You’ll discover how to integrate marketing, sales, and operations functions to work together far more effectively, capture the right real-time data for decision-making, and apply it to drive dramatic improvements in performance. Drawing on extensive in-the-trenches experience, the authors help you implement a more iterative, measurable, and repeatable approach to Internet marketing, deliver better-qualified leads, build an online sales engine to track and improve every customer relationship…and, above all, grow profits!

You’ll Learn How To:

• Craft flexible strategies that can quickly learn from experience

• Eliminate “silos” that prevent effective measurement and execution

• Overcome obstacles ranging from culture to processes to individual behavior

• Build a powerful online sales engine to track customers through the entire relationship

• Avoid dangerous data and weed out junk leads

• Integrate web KPIs into business decision-making

• Link web to lead to CRM analysis

• Redefine messages to respond to your key audiences’ personas

• Architect and design sites to improve user experience and conversion

• Write highly findable content, and then make it even more visible

• Start a feedback loop for continually optimizing both tactics and strategy

• Globalize Internet marketing for diverse languages and cultures

• Translate your performance into boardroom-ready reports

CATHERINE JUON, Co-Founder & Catalyst of Pure Visibility, has worked in the Internet space for nearly 20 years. She has extensive experience helping companies develop integrated online marketing strategies that leverage online advertising, search engine marketing, and social media.

Director of Happiness at Pure Visibility, works with analysts to derive actionable recommendations from complex web data and develop strategic Internet marketing plans. She has more than a decade of web content and project-management experience.

has 18+ years of experience in usability design, web-based media, technical communication, project management, and marketing. She founded ArborComm, Inc., and co-founded the Digital Design Institute of Michigan.

ISBN-13: 978-0-7897-4789-1

ISBN-10: 0-7897-4789-8

Discover How to (Actually) Market Your Books on Twitter! Tired of the same-old, boring advice about marketing your book on social media? Looking for a no-nonsense guide to promoting your titles (and your brand) on Twitter? (With minimal effort!) Searching for a NO B.S., super-simple, uber-practical guide selling more books, making more money and ruling the world 140 characters at a time? Well, in “Lazy Writer’s Guide to Twitter” you’ll discover: • How to Build an Army of Rabid Twitter Fans (in No Time) • How to Set Up a Kick-Ass Twitter Marketing Funnel • The Ultimate “What to Tweet, When to Tweet and How to Tweet” Cheat Sheet • Tools & Resources to Make Your Twitter Life a Helluva Lot Easier …and so much more! And each chapter includes easy-to-follow action steps to help you Twitter marketing – even if you’re a total social media newbie! So, why not begin your quest toward world domination — or at least a few more book sales — today?

From the Preface: “Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations.”

Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately.

The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.

Product Features

• Holcomb Hathaway

We help make affiliate marketing easier with a complete set Of 20 Affiliate Marketing Checklists for picking the right product, driving traffic, building a list and generating potentially huge commission checks! I’ve labeled them “checklists,” but I actually use them myself as sort of mini-blueprints for my own affiliate marketing campaigns! I’ve included: steps, ideas, options, examples, templates, questions and more. All total, there are over 100 pages of “no fluff” profitable affiliate marketing strategy and content in this book! You’re going to say “WOW!” when you use these checklists! Seriously. Whether you’re just getting started or you’ve been doing affiliate marketing for a while now, you’re sure to find plenty of gold nuggets in this package to really help you out! These checklists will help you: Avoid all the affiliate marketing pitfalls and mistakes that plague most online marketers! Maximize your profits by getting prospects on your mailing list and preselling them to boost conversions! Make affiliate marketing faster, easier and more effective than ever before!

Instagram marketing for businesses, models, athletes and more!

When it comes to creating a great social media marketing plan, you need to make sure to try out a few different social media sites. While you may be used to Facebook marketing and Twitter marketing, nothing provides the number of conversions and sales you will get with Instagram marketing.

This guidebook is going to spend some time talking about Instagram for beginners. Here we are going to talk about some of the basics that you will need in order to set up your very first business Instagram account and to start enticing the Instagram followers that you need to see your business start to soar on social media.

Many business owners feel that they need to hire an Instagram expert to help them to get started, but often these are expensive and they perform tasks that even a beginner can do. This guidebook is going to show you some of the basics of Instagram that are widely profitable and successful, and even you as a beginner can get on Instagram and create everything that you need without paying an expert a ton of money to help you out.

The tips and tricks inside this guidebook will help you to go from beginner to expert on Instagram in no time at all. Some of the things that you will learn about in this guidebook include:

• Some of the basics of Instagram and why you would want to use it
• The benefits of using Instagram in order to market your business
• The differences between Instagram and some of the other social media sites and how Instagram can compare
• How to create a business account on Instagram that is separate from your personal one
• How to start making an Instagram presence
• Getting the pictures to look great on Instagram with some tips on Instagram photography
• How to get more followers without having to spend any money
• How to market your brand on Instagram and increase some of your sales with the help of photos and videos
• Learning how to interact with followers and other accounts on Instagram
• Some common mistakes that you should avoid as a beginner on Instagram
• The best tips to help you to grow your Instagram business

Instagram is one of the best social media sites to help you to see success with your business marketing. It has been shown to do well for almost any kind of business and has some of the highest rates of engagement and sales compared to other social media sites. None of them can compare to what you will be able to do with Instagram. When you are ready to see your business grow online, make sure to read through this guidebook and learn everything you need to be an expert Instagram marketer!

Marketing made easy – step-by-step to a marketing plan for your business! The 2019 updated edition.

A practical marketing audiobook by Jason McDonald of Stanford Continuing Studies.

Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then The Marketing Book is the audiobook for you. This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing. 

Each chapter teaches a marketing task by first explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what’s working (and what’s not) to do it better over time. 

Marketing is harder than it looks, so this is one of the best audiobooks on marketing, breaking marketing down into the five key activities of marketing explained step-by-step:  

• Define what it is you sell that they want. 
• Build your brand. 
• Make yourself easy to find. 
• Create compelling content. 
• Think and deploy; that is, promote your brand across digital and non-digital channels. 

One of the best marketing guides of 2018 for beginners and experts alike.

• Authored by a successful practitioner of digital marketing, Jason McDonald. Just Google “SEO Expert Bay Area” or “SEO Expert Witness”. He’s there at the top!
• Stanford University – used by Dr. McDonald in his courses, both online and on campus, at Stanford University’s Continuing Studies.
• An easy-to-follow method – written in plain English for mere mortals. Learn how to do marketing step-by-step.
• Got questions? Just Google “Jason McDonald” and send a quick email or call. Mention The Marketing Book.

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know-and more-about navigating the new world.

Gary Vaynerchuk-the inspiring and unconventional entrepreneur who introduced us to the concept of crush it-knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

#AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy-and even buying wine.

Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.

Narrators include: Gary Vaynerchuk, Jack Welch, Dave Ramsey, Seth Godin, Kevin Jonas, Casey Neistat, Draymond Green, Alex De Simone, Adam Braun, Adam Grant, AJ Vaynerchuk, Al Harrington, Alan Belcher, Alexis O’Hanian, Andrew Greif, Andy Dunn, Andy Krainak, Benjamin Lazarus, Beth Comstock, Black Coffee, Brittany Hoffman, Charlie Ebersol, Chase Jarvis, Chef Lizette, Cristie Kerr, Dana Anderson, Dawn Swick-Renshaw, Dennis Crowley, Dustin Keller, Erik Dellenback, Greg Pesci, India Kieser, Jack Haber, Jason Calacanis, Jason Farris, Jason Fried, John Legend, Justin Brooke, Kevin Asp, Leo LaPorte, Leslie Blodgett, Mike Vacanti, Peter Brown, Phil Rosenthal, Phillip Gimmi, Ross Walker, Scott Wyden, Sean Burrows, Shonduras, Soren Azorian, Staphon Lawrence, Steph Ruhle, Steve Sadove, Steve Unwin, Dr. Thiago Moraes, Tim Evans, Tom Ferry, Troy Carter, Warren Weeks, Zak Moy, Matt DeMayo, and Nathan Scherotter.