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Everybody knows that social media is a great way to promote a business, but did you know that Instagram is one of the best choices. While Facebook and Twitter are focused on what you have to say, Instagram brings you customers close to your products or services. They know they will get to see what you have to offer instead of having read about something. Instagram marketing is a perfect way to turn your pictures into profits. That’s what this book is here to help with. The old saying goes, “a picture is worth a thousand words,” well you’re going to learn how those pictures will bring you in a thousand followers. In this book you will learn: • How you can make money with Instagram • How to generate your first 1000 followers • How to stay interactive with your followers • How to create profitable lead-generating campaigns • And much more! Instagram is no longer just a place to post pictures of your cats. It’s a marketing powerhouse that can bring you in profits and customers that are interested in what you have to offer. Get this book today and learn how you can have fun with Instagram while also bringing in money for your business.

WordPress allows you to build fully web sites for blogging or sales online with an easy to use interface. And this video training DVD course makes it easy for you to learn how to: Set Up WordPress Correctly How to Link to Custom Domain Names Add in extra Plugins for More Power and Functions Doing Basic Site Setup Using Custom Themes Working with the Dashboard Controls About eCommerce and Selling through WordPress Adding in New Pages and Blog Posts Making Adjustments Making Money through Google Amazon and Other Affiliate Markets Advertising your Site SEO – Search Engine Optimization And So Much More. With this Reference Guide you learn the whole program, not just a trick or twoSuper Simple Instruction designed for ease of use. Step-by-step tutorials allow you to learn when you want, in a week or over a weekend. Allowing you to gain a quick understanding of this powerful website software.For All Users at Any Skill Level. New or upgrade. Ideal for beginners, student and teacher, hobbyists, or anyone who wants to learn WordPress.Over 14 hours of training in 146 videos. Built in video player with complete play controls with slider bar and volume control. Watch in sequence or watch in any order you want, and replay as often as you like.How To Gurus has been creating software training since 1996. We are often copied but never equaled.PC software for Windows 7 thru Windows 10. Training plays right from the disc. Includes working files, images, and practice lessons that you can download to your pc. Training bundle also includes separate Affiliate Marketing tutorial disk.

Product Features

• ► Learn brand-new WordPress skills, Beginner to Advanced
• ► Find the answers you need with our easy to use WordPress Video Tutorial
• ► Faster and Easier than trying to learn from a book
• ► Over 14 hours of WordPress Training on 2 DVDs 146 video lessons with all working files
• ► For Windows 8, 7, Vista

Are you finding it tough to create and implement a successful SEO strategy? Looking to improve your search rankings but find SEO too complicated and don’t know where to start?

The 2018 SEO Handbook for Beginners will help you learn search engine optimization strategies that are not only easy, but smart, resulting in you dominating search rankings!

You Will Learn:

How to conduct in-depth keyword research and know which keywords to target first

How to create and follow a successful internal linking structure

Ensuring your site is web crawler friendly by learning how to use Sitemaps and Robots.txt files correctly

How to find various SEO errors at scale and fix them

Detailed list of steps to ensure on-page SEO success while targeting keywords

Access to a massive list of link building strategies to gain valuable white hat backlinks for your site

How to send outreach emails that get responses and backlinks

Various local SEO tactics to help you appear in location-specific searches

 What You Get Inside:

Information covering everything SEO A – Z

Simple to understand explanations in “plain English”

An epic SEO Blueprint to follow

Checklists for on-page, link building, content, local and more

A 300+ term SEO dictionary explaining SEO jargon

Graphs, screenshots, images to make learning easier

Email outreach templates for link building

Table of Contents

SEO Blueprint

Site Structure
Setting up an SEO Friendly Site Structure
Do Geographic TLDS Have SEO Benefits?
Subdomain vs. Subdirectory: Which is Better?
Creating SEO Friendly URLs

Error Correction
Dealing With 404s and Redirects
How to Find Errors at Scale

Content
Why is Keyword Research Important?
Detailed Steps for Conducting Keyword Research
The Process of Sorting Through Keywords
Different Keyword Categories
Creating a Content Plan
How to Optimize Your Site Content
i. URL
ii. Heading Tags
iii. Image Alt Tags
iv. Title Tags
v. Meta Description
vi. Keyword Density
Video Optimization Steps

CTR and Rank Improvement
How to Improve Click-Through-Rate
Further Optimizing Pages About to Rank #1

Internal Linking
How to Create a Good Internal Linking Structure for SEO
Preventing Orphan Pages
External Linking Practices

Crawlability and Indexation
How to Create a Sitemap and Robots.txt File
How to Get Your Pages Indexed Faster

Improving Site Load Speed

Off-Page SEO
List of Link Building Ideas
Building High Quality Links
Editorial vs. Passive Links
Types of Anchor Text
No-follow vs. Do-follow Links
The Process of Sending Outreach Emails
Scaling the Outreach Process
Email Templates
Using Search Strings for Link Prospecting
Check Your Link Profile for Spammy Backlinks
Link Earning Strategies
Social Media and SEO

Local SEO
Google My Business Page
Citation Building
Reviews on Local Profiles
On-Site Optimization for Local
Keyword Research for Local SEO
Building Local Links

How Google Decides What to Rank

Assessing Results

Dealing With Penalties and Algorithmic Changes
White Hat vs. Black Hat SEO
What to Do If Your Site Has Been Hit With a Penalty
Disavow Process
Reconsideration Process

SEO Checklists

SEO Dictionary

Expert advice for financial advisors looking to make the most ofsocial media platforms

Social media is everywhere. 3.5 billion pieces of content areshared on Facebook each week, 22 million professionals arenetworking on LinkedIn, and 140 million tweets are posted everyday. The opportunities these platforms present for financialadvisors are huge, but most advisors have no idea how to use themto build bigger, stronger client bases. The Social MediaHandbook for Financial Advisors: How to Use Facebook, Twitter, andLinkedIn to Build and Grow Your Business shows how to make themost of these new tools, offering invaluable advice about how toconnect with potential clients in the twenty first century.

For most advisors, converting prospects into clients is theirtop priority, and social media presents incredible opportunitiesfor sealing the deal. Sales don’t happen because clients areimpressed by complicated charts, they happen because they’reimpressed by your social media presence, and by properlyunderstanding how to make these new platforms work for you, you’llbe positioned to see your business boom.

• Designed to teach financial advisors how to use social media tobetter market their services to attract new clients andreferrals
• Presents expert communication advice from top financial advisorcoach Matthew Halloran
• Categorizes communicators in a unique new way
• Teaches financial advisors how to use social media in new,highly effective ways that they’ve never even considered

An essential resource for wealth managers and financial advisorslooking to amplify their marketing message and raise theirvisibility in a crowded marketplace, The Social Media Handbookfor Financial Advisors is the only book you need to makeyourself heard.

Social Media Marketing 2018

How can organizations use Social Media as an effective tool to further their business success?

Facebook, Twitter, LinkedIn & Co. have become established parts of the marketing mix. At the same time, strategic, professional and targeted activities are essential to maximize the added value Social Media will bring to your organization.

The author of this book, Stephanie Holmes, draws on 15 years of online-marketing and Social Media experience to help organizations successfully use Social Media to optimize their online communications.

She takes a hands-on, easy to follow approach and provides valuable insights into creating a tailored Social Media strategy for your organization – no matter how tight your budget or time constraints may be.

The contents at a glance:

• What Social Media can do for your businesses – and which limitations have to be considered
• The most relevant platforms for businesses in 2018
• How small and medium sized businesses can get the most out of Social Media
• The key success factors for Social Media
• Case studies about small, medium and large sized businesses in various industries
• A step-by-step guide for planning a tailored Social Media strategy for your organization
• Ways to deal with negative feedback and crises in Social Media
• Tips on monitoring and improving results in Social Media

OWL Step-by-Step Guides

OWL Step-by-Step Guides provide you with practical knowledge in a way that makes it simple and understandable. These guides are written by experts from the renowned Open Web Learning Institute and are based on teaching practice. Content is geared to the real world and is presented so that you’ll get your own projects up and running in no time. The guides also include knowledge tests and exercises which will reinforce and extend your newly acquired know-how.

This OWL Step-by-Step Guide, part of the OWL Institute’s Digital Marketing online course, is an effective tool all on its own. Readers who do choose to take the course as well will receive invaluable added benefits like personal support, quizzes, assignments and a final exam including official certification. Visit https://owl.institute for more information.

Do you know Instagram has 150 million users per month? Are you taking advantage of this free social network to market your products? Do you know Instagram has a different demographics than Facebook?

Instagram has been one of the biggest social networks. If you are considering using Instagram to promote or market your business, you need to know the mindset of your followers and how to build a relationship with them, and how to get more followers.

It doesn’t matter how wonderful your product is or how much effort you spent on marketing when you don’t have real, good followers.

This audiobook provides specific insights from followers as to what they like or, even more importantly, what they don’t like. It also includes interviews with successful entrepreneurs who have thousands or tens of thousands of followers regarding how they build relationships with their followers, and how they promote their businesses on Instagram.

FACEBOOK: The Most Powerful Internet Marketing Tool of the 21st Century

A colossal entity with almost 1 billion daily users interacting with each other and checking their newsfeed for updates about the world – any smart digital entrepreneur will recognize the the utmost importance of effectively using Facebook – the most powerful form of social media – to their advantage.

What might first appear as a friendly, simple tool for modern social interaction, Facebook is undoubtedly one of the most complex marketing forms of the current age.

Additionally, if you simply sit on the knowledge of established techniques without taking the initiative to keep your knowledge fresh, then you will soon find yourself a Facebook novice once more.

Facebook Marketing 2016 is your Comprehensive, Must-Have Guide on how master the complex labyrinth of Facebook to Optimize your Internet Marketing Efforts to Yield the Greatest Results for your product or business.

Publisher’s Note: This expanded edition of Facebook Marketing 2016 includes interactive images/graphics + fresh NEW CONTENT to bring you up to date with the most current and effective techniques on the market.

Gain an In-Depth Understanding of:

Check out How Others Have Benefited:

“After searching different blogs/youtube videos for the past month to learn how to boost my new companies site on Google and other search engines I decided I needed something that includes everything in a much more structured process to follow and this book delivered my just that and has been very easy to learn from so far. I have been able to format my content much better and optimize it more effectively so I am targeting precisely and creating accessible/ unique content.

A great book overall and I really hope to be able to purchase a 2nd book from Kenneth Lewis soon to take me through the more advanced levels of SEO.” – Dean, October 2015

Do you want to bring your online business to the next level and give your product or service the edge over your competitors?

>> You CAN! Get Facebook Marketing 2016 and learn the most advanced and up to date strategies behind the mask of Facebook – while the strategies are still fresh!

LIMITED Time BONUS OFFER: A sneak preview of Bestselling book ‘SEO 2016: A Complete Guide to Search Engine Optimization included for FREE!

Here comes the 2nd edition of the compendium ‘Social Media Marketing’ by marketing guru Philip Kotler, Svend Hollensen and Marc Opresnik.

Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in the past.

This second updated and extended edition of ‘Social Media Marketing’ guides through the maze of communities, platforms, and social media tools so that markers can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, it shows how to plan and implement campaigns intelligently, and then measure results and track return on investment. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, this comprehensive book is full of tactics that have been proven to work in the real marketing world. This book will take you beyond the jargon to social media marketing mastery.

Reviews

‘This book is an indispensable guidance for 21st century professional marketers, who seek to leverage social media to win in consumer communication.’

Kohzoh Takaoka, President & CEO, Nestlé Japan Ltd.

‘In marketing today, there is social media and everything else. This is the book that will help you master social media, the indispensable element in every marketing program.’

Al Ries, Chairman, Ries & Ries

‘This book is a comprehensive treatment of social media marketing where the principles and strategies laid out for the executives could result in a significant profitable growth for many firms.’

V Kumar, Ph.D., Richard and Susan Lenny Distinguished Chair, & Regents’ Professor of Marketing, Georgia State University, USA

The authors

Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, and one of the world’s leading authorities on marketing. His writing has defined marketing around the world for the past decades. Philip Kotler is the recipient of numerous awards and honorary degrees and is widely considered as the ‘Father of Modern Marketing’.

Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank.

Marc Opresnik is a distinguished Professor of Marketing at Luebeck University of Applied Sciences and Member of the Board of Directors at SGMI Management Institute St. Gallen. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world’s most renowned marketing, management and negotiation experts.

Reviews: “Wow, fabulous! Thanks so much Robert! I have a degree in journalism (quite a few years ago) and I believe I learned more from your book than I did in many of my classes. An amazing return on investment!” — Leslie E. “Thank you for this. I absolutely love the templates you created!” — Susan Mack “I recently bought your Easy Articles book from Amazon – and have been enjoying every page of it. Thanks for writing it and for being so generous with your ideas and passion. ” — T. Wong In the online world, CONTENT is king. No matter how that content is ultimately expressed – as text, audio, or video – it begins as a collection of words. And the most basic, foundational way to shape those words and deliver quality, useful content is with a simple article or blog post. The trick is to be able to write those pieces quickly, without the usual hesitation, frustration and endless struggle. It doesn’t have to be difficult to consistently crank out original articles, lightning-quick. Now you can craft your own unique, information-filled pieces in minutes instead of hours. With these proven tips, tactics, strategies and plug-in solutions – article writing just got a whole lot easier. With Easy Article Templates, you’ll discover how to: • Produce Endless and Unlimited Amounts of Fresh, New Article Topics Super-Fast and Whenever You Wish… • Take Any Topic and Effortlessly Turn it Into a Powerful, Interest-Grabbing Title Your Target Wants… • Create Quality Content Easily By Turning “Idea Triggers” Into Valuable Articles in Minutes… • Plug-in any Missing Pieces On The Spot Without Wasting any Money or Time • Find Endless Topic Ideas… Start Off With A Bang… Fill in the Blanks… and Bring Your Article To A Powerful Close That Produces Results Imagine being able to write articles effortless… one after another (if you so desire)… and with complete confidence instead of fear and uncertainty. In this book, you’ll get dozens of inside secrets that make writing easier and more productive than ever before along with article marketing strategies that work well in today’s online world. Even if you never considered yourself an “article writer” before — you can do this, I know you can. For example, you’ll find a super-simple method for generating the body copy of any article in a flash. When you see for yourself just how effective and quick this is — you’ll find yourself creating more and more content and reaping the rewards more articles tend to bring. If you use articles on your own site… post articles on other sites to draw traffic… or simply write your own blog material — you will find this book to be a helpful resource. Oh and… you don’t need to use every piece of the puzzle to benefit from this book. Anyone who creates content in the form of written text, audios, videos, seminars, webinars, or workshops can benefit from sections like the topic idea templates.