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Do You Want To Dominate Social Media? Have you ever wondered if there was an exact blueprint on how to dominate social media marketing? Do you want to grow your followers and your brand? Find the answers to these questions inside.Every business owner or marketing executive now agrees to the fact that their business has to adapt to social media or end up losing touch with its customers. In this book we dissect and provide you with the best proven strategies that will help you take over all aspects of Social Media.

Put an end to miscommunication and inefficiency―and tap into the strengths of your diverse team.

If you read nothing else on managing across cultures, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with a multicultural team in a single location.

This book will inspire you to:

• Develop your cultural intelligence
• Overcome conflict on a team where cultural norms differ
• Adopt a common language for more efficient communication
• Use the diverse perspectives of your employees to find new business opportunities
• Take varying cultural practices into account when resolving ethical issues
• Accommodate and plan for your expatriate employees

This collection of articles includes “Cultural Intelligence,” by P. Christopher Earley and Elaine Mosakowski; “Managing Multicultural Teams,” by Jeanne Brett, Kristin Behfar, and Mary C. Kern; “L’Oreal Masters Multiculturalism,” by Hae-Jung Hong and Yves Doz; “Making Differences Matter: A New Paradigm for Managing Diversity,” by David A. Thomas and Robin J. Ely; “Navigating the Cultural Minefield,” by Erin Meyer; “Values in Tension: Ethics Away from Home,” by Thomas Donaldson; “Global Business Speaks English,” by Tsedal Neeley; “10 Rules for Managing Global Innovation,” by Keeley Wilson and Yves L. Doz; “Lost in Translation,” by Fons Trompenaars and Peter Woolliams; and “The Right Way to Manage Expats,” by J. Stewart Black and Hal B. Gregersen.

Product Features

• Harvard Business School Press

Attract, engage, and delight customers online

Inbound Marketing, Revised and Updated: Attract, Engage, andDelight Customers Online is a comprehensive guide to increasingonline visibility and engagement. Written by top marketing andstartup bloggers, the book contains the latest information aboutcustomer behavior and preferred digital experiences. From thelatest insights on lead nurturing and visual marketing to advice onproducing remarkable content by building tools, readers will gainthe information they need to transform their marketing online.

With outbound marketing methods becoming less effective, thetime to embrace inbound marketing is now. Cold calling, e-mailblasts, and direct mail are turning consumers off to anever-greater extent, so consumers are increasingly doing researchonline to choose companies and products that meet their needs.Inbound Marketing recognizes these behavioral changes asopportunities, and explains how marketers can make the most of thisshift online. This not only addresses turning strangers intowebsite visitors, but explains how best to convert those visitorsto leads, and to nurture those leads to the point of becomingdelighted customers.

Gain the insight that can increase marketing value with topicslike:

• Inbound marketing – strategy, reputation, and trackingprogress
• Visibility – getting found, and why content matters
• Converting customers – turning prospects into leads andleads into customers
• Better decisions – picking people, agencies, andcampaigns

The book also contains essential tools and resources that helpbuild an effective marketing strategy, and tips for organizationsof all sizes looking to build a reputation. When consumer behaviorschange, marketing must change with them. The fully revised andupdated edition of Inbound Marketing is a complete guide toattracting, engaging, and delighting customers online.

Product Features

• Wiley

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

Most businesses have realized that their most potential customers can be found on social media. This is why nearly every business looking for ways to grow is marketing its brand. It is only through social media that a business can increase sales, increase traffic and create brand awareness with little or no cost. Social media can help you reach the new audience and convert them into your customers. However, a strategy is of importance for one to succeed in marketing their brand on social media. You must determine the social media platform where you will be marketing your brand based on the kind of users you are targeting and how familiar you are with the platform. For a business marketing campaign to run successfully, it must be done where its potential customers are. This book guides you on how to run a successful Instagram marketing campaign. Enjoy reading!

Do you have a great product or content but have no idea how to get customers? Would you like to get started with Facebook Marketing?
With over 2.07 billion monthly active users, it is a no brainer that Facebook advertising provides an advertiser with a humongous outreach opportunity. It has certain unique advantages over other forms of advertising that makes Facebook advertising a must-have in any savvy advertiser’s scheme of things. This may come as a surprise to many who think that online advertising begins and ends with Google. To them Facebook is merely a social media platform where you catch up with high school classmates and check out what your ex-flame is up to!
But the fact is that savvy marketers and advertisers are increasingly taking to Facebook advertising to market their products and services. The fact that Facebook earned a gargantuan $26 billion advertising revenue in 2017 is ample testimony. The benefits that accrue from Facebook advertising are quite significant and it is in a marketer’s best interest to be fully conversant with them. Given below are the most

Here’s What’s Included In This Book:

• Benefits of Facebook Marketing
• Is Facebook Marketing Right for You?
• Getting Likes on Facebook Groups
• How to Use Facebook Ads
• Hacking Facebook Ads
• Monetizing Your Facebook Group
• Grow Your Facebook Following
• Automate Your Income
• Conclusion

Scroll up and Download now

Have you ever dreamed of having a passive income to bolster your regular salary?

Have you ever thought about Affiliate Marketing as a possibility?

Making money while you sleep is something that everyone would love to be able to do. The idea that you earn for doing nothing appeals to most of us, but getting started is often the problem.

Now, with Affiliate Marketing for Beginners, you can start your own business and be making that passive income you always wanted.

So what are you waiting ?

Build your own Affiliate Marketing Business today and start making passive income now

Here is a preview of what you will learn whit this book :

    •    What Affiliate Marketing is

    •    How to get started

    •    What you could earn

    •    Doing research

    •    Site building

    •    Preparing your mindset

    •    And lots more…

Aimed at complete novices to this amazing opportunity, Affiliate Marketing for Beginners covers all the things you need to know to get started with making your passive income, while helping you avoid any pitfalls.

Written in an easy-to-read style, it concentrates on plain speaking and avoids technical terminology so that you get to grips with the ideas fast.

This book is very much about you. If you need to start making money online, create extra income, build your own retirement income, or replace your job with something you love, then this is the book for you. How do I know this book is perfect for you? Well, its because I’ve been in your shoes myself. I never thought branching out into making money online was something to be considered because people at my income level then were told to protect our assets and stay away from the Internet or any thing considered risky venture. This was a huge mistake and this is why I advise that you start before you need to; I was forced to scramble but if you start making money with these methods, you’ll be a step ahead of the game! I’ll take you through today’s most popular and effective methods of making money online, discussing not only how much you could earn, but also what you need to invest up front in terms of time and money to start on the road to success. I hit rock bottom on several occasions, I never knew rock bottom had several bottoms. You should never have to hit rock bottom, and this book will help to prevent that, if you take action today and dig in. No amount of hype can substitute for effort, if everyone know how to measure true success and applies knowledge. There will only be one result – Success. So here you are at this point; make the effort, acquire the knowledge within, and create success.

Product Features

• KOGAN PAGE