Finally a go-to guide to creating and publishing the kind ofcontent that will make your business thrive.

Everybody Writes is a go-to guide to attracting andretaining customers through stellar online communication, becausein our content-driven world, every one of us is, in fact, awriter.

If you have a web site, you are a publisher. If you are onsocial media, you are in marketing. And that means that we are allrelying on our words to carry our marketing messages. We are allwriters.

Yeah, but who cares about writing anymore? In a time-challengedworld dominated by short and snappy, by click-bait headlines andTwitter streams and Instagram feeds and gifs and video and Snapchatand YOLO and LOL and #tbt. . . does the idea of focusing on writingseem pedantic and ordinary?

Actually, writing matters more now, not less. Our online wordsare our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us lookstupid. It can make us seem fun, or warm, or competent, ortrustworthy. But it can also make us seem humdrum ordiscombobulated or flat-out boring.

That means you’ve got to choose words well, and write witheconomy and the style and honest empathy for your customers. And itmeans you put a new value on an often-overlooked skill in contentmarketing: How to write, and how to tell a true story really,really well. That’s true whether you’re writing a listicle or thewords on a Slideshare deck or the words you’re reading right here,right now…

And so being able to communicate well in writing isn’t justnice; it’s necessity. And it’s also the oft-overlooked cornerstoneof nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handleygives expert guidance and insight into the process and strategy ofcontent creation, production and publishing, with actionable how-toadvice designed to get results.

These lessons and rules apply across all of your online assets— like web pages, home page, landing pages, blogs, email,marketing offers, and on Facebook, Twitter, LinkedIn, and othersocial media. Ann deconstructs the strategy and delivers apractical approach to create ridiculously compelling and competentcontent. It’s designed to be the go-to guide for anyone creating orpublishing any kind of online content — whether you’re a bigbrand or you’re small and solo.

Sections include:

• How to write better. (Or, for “adult-onset writers”: How tohate writing less.)
• Easy grammar and usage rules tailored for business in a fun,memorable way. (Enough to keep you looking sharp, but not too muchto overwhelm you.)
• Giving your audience the gift of your true story, told well.Empathy and humanity and inspiration are key here, so the bookcovers that, too.
• Best practices for creating credible, trustworthy contentsteeped in some time-honored rules of solid journalism. Becausepublishing content and talking directly to your customers is, atits heart, a privilege.
• “Things Marketers Write”: The fundamentals of 17 specific kindsof content that marketers are often tasked with crafting.
• Content Tools: The sharpest tools you need to get the jobdone.

Traditional marketing techniques are no longer enough.Everybody Writes is a field guide for the smartestbusinesses who know that great content is the key to thriving inthis digital world.

Product Features

• Wiley

Are you having problems breaking out into the world of marketing?

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A fully updated new edition of the fun and easy guide to getting up and running on Twitter

With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business.

• Fully updated to cover all the latest features and changes to Twitter
• Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter’s business applications
• Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services
• Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter

Product Features

• For Dummies

Do You Want To Dominate Social Media in 2017? Would You Like To Learn All About Social Media Marketing? Are You Looking To Take Your Business To New Heights With Up-To-Date Social Media Marketing?

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There are many things that you can do to market yourself online. However, you need to do it in a smart way without leaving any penny without a proper return on investment. The book, “Social Media Marketing: Dominating Strategies for your Business with Social Media (Facebook, Snapchat, Instagram, Twitter, LinkedIn, YouTube)”, will help you start growing more followers today and help you automate the process, so you don’t have to spend hours and hours every day! It will discuss the right way to make the best social media tools work for you so that you will be able to grow your business as well as your brand!

The Modern Marketing Game Has Changed. Learn How this Book will Equip You to Build Your Brand on Social Media in 2017

• You’ll get up-to-date information on what’s working and what’s not
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• You’ll get practical tips that can be implemented right away
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Inside you will also find plenty of handy examples and mini case-studies of brands who’ve built an enviable social media presence to inspire you.

Here is a Glimpse of What You Will Learn Within the Book:

• Setting up you business page on Facebook
• Best Business Practices on Facebook
• Make Your Own Snap Code
• Play with Filters
• Geofilters
• Contests, Perks & Promotion
• Developing Content Strategy for Instagram
• Twitter Advertising
• Launch a LinkedIn Group
• Partnering Up With YouTube
• Video Marketing Tips

This book includes actionable pointers and practical ideas to allow you to take action from the start. Read this book and find out exactly what your potential is, and how you can achieve and even surpass it!

Download “Social Media Marketing: Dominating Strategies for your Business with Social Media (Facebook, Snapchat, Instagram, Twitter, LinkedIn, YouTube)” right away and start your Social Media Portfolio on a road to Success!

Find your people, get engagement with your brand ! Instagram has blown up! It has turned into a huge marketing opportunity for brands around the world. As social media goes, Instagram is hands down the best way to market to your audience. Many people get caught up in user totals and other unimportant statistics but the one stat that Instagram dominates is engagement! People on Instagram want to connect with cool brands! This book is a perfect guide to understand how to interact with your target audience and to build a smart following that is filled with engaging people not just a large number of followers who aren’t interested. Things you will learn — Details into the world of Instagram How to Find your people ( Target Audience) How to get more followers How to build your brand on Instagram Never to forget engagement over volume Day to Day posting tips

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Elevate Your Affiliate Marketing To The Next Level With These Vital Business Strategies

Are you unsure of where to begin your affiliate marketing journey on the internet? Are you overwhelmed with the sheer number of options available to you that you have no idea what to focus on? Do you want to build a passive income business for yourself?

Introducing the Amazing Affiliate Marketing: Build Your Own Successful Affiliate Marketing Business from Zero to 6 Figures! The Only Proven Affiliate Marketing Masterclass You Will Ever Need. 

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If You Want People to Read Your Book,
Writing It Is Only the Beginning

There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke’s expert advice, authors can conquer the Internet and still get their next manuscript in on time.

Twitter Marketing For Mortgage Professionals is written exclusively for mortgage loan originators who want to build an online following, drive more mortgage leads and get the attention of Realtors and prospective borrowers. There are many social-media platforms out there, so why a book just aboutTwitter? The best social-media platform out there—just like the best exercise program or the best diet regimen—is the one that you’ll actually do. Simple as that. Facebook, Google+, YouTube, Instagram and Pinterest, just to name a few, have their merits, but the fastest and easiest platform to start with and stick to is Twitter. In fact, you can be up and running and tweeting in just 10 minutes. If there’s a secret to marketing success on social media, it’s consistency. Showing up every day and sharing your expertise with your target market. On Twitter, that’s very easy to do. Your messages (tweets) are limited to 140 characters. That kind of brevity imposes a discipline to get right to the point, and that’s important because 85 percent of Twitter users access the platform from their cell phones. They’re scrolling their Twitter news feeds in a hurry. Twitter Marketing For Mortgage Professionals shows you how to use the platform to achieve the outcome you want—like getting way more leads(!) as quickly and easily as possible. If you’re a mortgage loan originator with absolutely no social-media experience, you’ll be an advanced and confident Twitter user by the end of this book. If you’re already familiar with Twitter, you’ll find dozens of great marketing ideas that you haven’t even considered yet. This book offers innovative Twitter marketing tips, tricks, strategies for all readers. It’s your all-in-one handbook for taking advantage of the little-known opportunities that the Twitter platform offers. Use it to wring every last business-building benefit from Twitter! Build your audience. Get more referrals. Rocket your leads.

Product Features

• Benbella Books