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Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after―10 seconds later, 10 minutes later, and in the following days and weeks.
You’ll discover how to:

• Maximize your ad ROI with newsfeeds, videos, and branded content
• Create custom audiences from your contact lists, video views, and page engagement
• Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
• Boost your Facebook ads using the Audience Network and Instagram
• Follow the three-step formula for successful video ads
• Maximize campaigns and increase conversions on all traffic to your website
• Track and retarget engaged users by leveraging the Power of the Pixel
• Make every page on your website 5-10 percent more effective overnight

“If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth―as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S.’ blessing.”
―Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.

Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.

Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get actionable and practical knowledge to set up an efficient online marketing system to support and improve your business.

This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition.

Mastering Online Marketing will turn you into an online marketing expert and teach you everything you need to know.

• Learn more about current trends in Internet marketing, including inbound marketing

• Create success by attracting more visitors, improving your leads generation, and using refined leads nurturing with effective email marketing

• Understand what marketing automation is and how new integrated marketing automation systems are changing the game with visitor tracking, progressive lead profiling, and hyper-personalized content

• Get details on search engine optimization (SEO), search engine marketing, display advertisements, retargeting, remarketing, and search keyword analysis

• Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms, and leads nurturing and marketing emails

• Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more

• Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare

• Measure website user behavior, online and offline campaign results, and goals and key performance indicators (KPIs) with web analytics using Google Analytics

• Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more

• Get an insight into the future of online marketing, where technologies like adaptive media, big data, and the Internet of Things (IoT) may enable new ways to profile your audience and send more personalized marketing messages

Mastering Online Marketing covers everything you need to know about advanced web marketing. This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away!

Buy this book now to become an Internet marketing expert and take your web marketing to the next level!

Proven, task-based approach to developing winning internetmarketing campaigns

If you’ve been seeking a practical, day-by-day, do-it-yourselfplan for success in your Internet marketing, this is the book foryou. The latest in the very popular Hour a Day series, thisbook gives you step-by-step instruction and clear action plans forall crucial aspects of successful internet marketing:  SEO,website optimization, integration of social media and blogs, andpay-per-click strategies.  Above all, it shows you how to useanalytics effectively, so you can track and understand yourresults, then course-correct as you need.

• Provides step-by-step instruction to help you design,implement, and measure an internet marketing strategy
• Uses the empowering and winning approach that has made thebooks in the Hour a Day series top sellers
• Breaks down intimidating topics into approachable, hour-a-daytasks
• Covers key topics in step-by-step detail, including SEO,website optimization and usability, analytics, blog integration,social media, and pay-per-click strategies
• Offers expert guidance from an experienced and well-knowninternet marketer, Matt Bailey

Drive targeted traffic to your site, keep them there, andconvert them into happy customers with this refreshingly practical,roll-up-your-sleeves guide!

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet–whether used as a medium of communication or as a channel of distribution–is only one component of the contemporary marketer’s arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

Product Features

• Used Book in Good Condition

Does your digital marketing pack a punch?

Written with the marketer’s best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.

What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don’t sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you’re looking to craft a killer campaign from scratch or just want to beef up your social media presence, you’ll find everything you need to meet your business goals—and boost your bottom line.

• Develop an individually tailored digital marketing campaign
• Offer an effective lead magnet to convert visitors
• Keep your audience invested in your brand, products, and services
• Create a return path with frequent and strategic communication with your customers

If you’re ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Product Features

• For Dummies

Product Features

• Internet Marketing Strategies, Tips and Insights.
• Marketing Tools, Resources, Campaings and Experiments.
• Expert Advice on SEO, Blogging and Social Media.

Are you tired of the 9 to 5 hectic lifestyle? This book gives you the best ideas and instructions to launch your online business and turn it into Passive Income!
Get ready to discover the online marketplace. You will be astonished to learn that thousands of people are making a full-time income online
Here is a Sneak Peek of What you will Learn:
How to make money through Blogging
How to Launch your own Digital Course
How to Create your Ecommerce Store
How to Leverage Dropshipping
How to Generate Income through Affiliate Marketing
How to Make Money through Ebook Publishing
And other ideas!
Take action and get this book now!

Change Your Life and Your Lifestyle – Today!

Do you want to work from home? From the road? Would you like to set up a passive income stream to help you live your dreams?

If so, then Affiliate Marketing: How to Make Money & Create an Income is the book for you!

Don’t let this opportunity pass you by! Order Affiliate Marketing: How to Make Money & Create an Income right away!

Chock full of tips, formulas, and super short-cuts, this book explains the history of affiliate marketing – and how you can use it to create a better future!

5 Reasons to Become an Affiliate Marketer:

1. Affiliate Marketing is Portable, Flexible, and Global
2. Low Start-up Costs and Overhead
3. Minimal Admin Work
4. Choose the Products and Services You Will Advertise
5. Affiliate Marketing is a Perfect Complement to Your Exiting Website!

This book will help you choose the affiliate program that’s right for you. You’ll learn how to build the web traffic you need, create a campaign, and get affiliate links. Choose your favorite product or service, and get started marketing it today!

Take this first step and change your life! Order Affiliate Marketing: How to Make Money & Create an Income today!

Happy Reading and Good Luck!

The path to your professional success starts with a critical look in the mirror.

If you read nothing else on managing yourself, read these 10 articles (plus the bonus article “How Will You Measure Your Life?” by Clayton M. Christensen). We’ve combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself.

HBR’s 10 Must Reads on Managing Yourself will inspire you to:

• Stay engaged throughout your 50+-year work life
• Tap into your deepest values
• Solicit candid feedback
• Replenish physical and mental energy
• Balance work, home, community, and self
• Spread positive energy throughout your organization
• Rebound from tough times
• Decrease distractibility and frenzy
• Delegate and develop employees’ initiative

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This collection of best-selling articles includes: bonus article “How Will You Measure Your Life?” by Clayton M. Christensen, “Managing Oneself,” “Management Time: Who’s Got the Monkey?” “How Resilience Works,” “Manage Your Energy, Not Your Time,” “Overloaded Circuits: Why Smart People Underperform,” “Be a Better Leader, Have a Richer Life,” “Reclaim Your Job,” “Moments of Greatness: Entering the Fundamental State of Leadership,” “What to Ask the Person in the Mirror,” and “Primal Leadership: The Hidden Driver of Great Performance.”

Product Features

• Harvard Business School Press