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Are you ready to Own Your Niche? Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. You will learn how to: Identify and connect with your target audience Turn up the traffic generation on your website Build an effective […]
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This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as […]
Interested in promoting your business and/or Web site, but don’t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need […]
Featuring chapter contributions from: Brian Clark, Jay Baer, John Jantsch, Kim Garst, Sonia Simone, Donna Moritz, Denise Wakeman, Barbara Rozgonyi, Brian Dean, Syed Balkhi, Eric Ward, Andrea Vahl, Beth Hayden, Lou Bortone, Viveka von Rosen, Stephan Hovnanian, Jason van Orden, Sue B. Zimmerman, Bob Baker, Kim Dushinski, Ian Cleary, and Craig Valentine. Eager business owners […]
Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you’ll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, […]
Learn SEO in Plain English – Step by Step! 2018 Updated Edition Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization Read the Reviews – compare the REAL REVIEWS of this book to the REVIEWS (?) of other books Optimize your Website – learn ON PAGE SEO tactics to build an […]
Students save money by purchasing this bundle which includes the loose-leaf version of Zahay/Roberts’ Internet Marketing, 4E, and access to LMS Integrated MindTap resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage […]